Offlining To The Rescue!
Posted by admin on October 10, 2011
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Offlining: Saving families and lives. Hats off to artist Jay Shells for his creative work.
Offlining In The NY Post
Posted by admin on July 26, 2011
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IT’S the song that made thousands of fathers feel guilty.That would be Harry Chapin’s “Cat’s in the Cradle,” which, as any baby boomer who ever owned a radio can tell you, recounts the story of an overworked dad who’s too busy to spend time with his young son, and lives to regret it. Since Chapin wrote the song in 1974, digital distractions have created a whole new universe of ways to be an inattentive parent. And that’s why Chapin’s hit has been on the minds of Eric Yaverbaum and Mark DiMassimo, marketing executives who last year launched a campaign called “Offlining, Inc.,” urging people to put their digital devices down once in a while and reconnect with their kids and other living, breathing humans. For more click Here.
Offlining Cat’s in The Cradle Reboot
Posted by admin on June 6, 2011
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For Immediate Release
Media Contact:
Danielle Nacco
Ericho Communications
(347) 248-1677
danielle@erichopr.com
OFFLINING FOUNDERS LAUNCH CAT’S IN THE CRADLE REBOOT COMPETITON
THIS FATHER’S DAY
Marketing Gurus Mark the One-Year Anniversary of Offlining, Inc.
by Asking Singers and Songwriters to Rewrite the Famed Father-Son Song for Today’s Digital Relationship
NEW YORK (June 7, 2011) – New York City-based dynamic marketing duo and serial entrepreneurs Mark DiMassimo and Eric Yaverbaum, who started the famous Tappening movement, an environmental campaign to “make tap water cool,” and the political and educational ‘Read to Vote’ initiative joined forces for a third time and created Offlining in 2010. This highly talked about and very viral campaign encourages people to go offline, by turning off their mobile devices and computers in order to devote time to the traditional face-to-face conversation that we have all grown to miss in the wake of Blackberries, iPhones and working twenty-four/seven.
The initiative highlights America’s ever-growing addiction to technology and to mark the one-year anniversary since its conception, DiMassimo and Yaverbaum are thinking BIG again. They are calling all singer/songwriters to rewrite the famous Cat’s in the Cradle song – originally sung by Harry Chapin, which shows how a father and son grew up without ever having time for each other, with a modern refresh for the Facebook generation. more after the jump (more…)