Offlining Cat’s in The Cradle Reboot
For Immediate Release
Media Contact:
Danielle Nacco
Ericho Communications
(347) 248-1677
danielle@erichopr.com
OFFLINING FOUNDERS LAUNCH CAT’S IN THE CRADLE REBOOT COMPETITON
THIS FATHER’S DAY
Marketing Gurus Mark the One-Year Anniversary of Offlining, Inc.
by Asking Singers and Songwriters to Rewrite the Famed Father-Son Song for Today’s Digital Relationship
NEW YORK (June 7, 2011) – New York City-based dynamic marketing duo and serial entrepreneurs Mark DiMassimo and Eric Yaverbaum, who started the famous Tappening movement, an environmental campaign to “make tap water cool,” and the political and educational ‘Read to Vote’ initiative joined forces for a third time and created Offlining in 2010. This highly talked about and very viral campaign encourages people to go offline, by turning off their mobile devices and computers in order to devote time to the traditional face-to-face conversation that we have all grown to miss in the wake of Blackberries, iPhones and working twenty-four/seven.
The initiative highlights America’s ever-growing addiction to technology and to mark the one-year anniversary since its conception, DiMassimo and Yaverbaum are thinking BIG again. They are calling all singer/songwriters to rewrite the famous Cat’s in the Cradle song – originally sung by Harry Chapin, which shows how a father and son grew up without ever having time for each other, with a modern refresh for the Facebook generation. more after the jump (more…)