PR is reaching a golden age, triggered by the growth of social media and new, more relevant metrics. PR is dead, a bridesmaid in the hot pursuit of larger budgets and sexy social programs. The predictions are all over the map, but, as usual, the truth lies somewhere in the middle. Here’s our list for the top trends that will have an impact on how we do our jobs in the coming year.
1. Curation, not just content, is king. For social media platforms to maintain their hypergrowth, they must make it easier for us to organize, filter, and customize the content coming our way. And, as creators and aggregators, we’ll fill that role for the content we distribute to client and corporate audiences.
2. Digital storytelling is a big story. As mainstream media opportunities shrink, communicators are increasingly the producers and packagers of our own content. Use of images, video, and particularly infographics, to impart news and track trends, will be differentiators. Check out Bob Pickard’s blog for excellent insights on digital storytelling, and the more scientific approach he forecasts for public relations. For more click here.
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