Get really social with the one you love this Valentine's Day.

Start by staying off your mobile device.

To make sure Cupid's arrow hits its mark and the sparks fly without interruption, we recommend giving one

of these naughty little gifts to your significant other.

Offlining CellShield Condoms

with Texticidal Lubricant:

Show you care by coming prepared. Keep your phone

covered and let your sweetie know you're only thinking

of one person tonight.

Don't let texts, calls or emails interrupt your night of romance. Offlining CellShield Condoms with texticidal lubricant are so thin, you'll forget that your phone is there.

Offlining Pintimate Hands-Free

Security System:

This Valentine's day, keep it in your pants

- your phone, that is.


Nothing can kill an intimate evening like a text message, email or phone call. Keep love in the air and your phone out of your hands with an Offlining Pintimate hands-free security system.

Offlining Bonding Bands:

Show your devotion to your honey with some light bondage. The Offlining Bonding Band keeps your phones together, screen-to-screen so you can stay cheek-to-cheek.


Are you really going to let a text message get in the way of a romantic dinner with your special someone? Of course not. Slip your phones into an Offlining Bonding Band and keep your romantic evening from slipping through your fingers.

Pledges so far: 11,267  Click here, to pledge too!
The founders
Mark and Eric Cartoon

Why Offlining?

Short answer: We persuade for a living.

We've devoted much of the last couple of decades to convincing you to log on, click here, call now, surf, search, pay bills in your underwear, trade from the beach, add "friends" to your digital network and, as AT&T once famously promised in their "You Will" campaign, tuck your children in from your mobile device.

Then one day we made a mistake -- we looked up.  We took our eyes off the screen long enough to see. We noticed we had kids and wives. We took in the way leaves open their faces to the sun. We reacquainted ourselves with the sounds birds make. And we realized these things could no longer compete. Click to continue reading


Magazine or iPad?

Offlining To The Rescue!

Offlining: Saving families and lives. Hats off to artist Jay Shells for his creative work.

Offlining on Fox News Live

Offlining Cat’s in The Cradle Reboot

For Immediate Release
Media Contact:
Danielle Nacco
Ericho Communications
(347) 248-1677


Marketing Gurus Mark the One-Year Anniversary of Offlining, Inc.
by Asking Singers and Songwriters to Rewrite the Famed Father-Son Song for Today’s Digital Relationship

NEW YORK (June 7, 2011) – New York City-based dynamic marketing duo and serial entrepreneurs Mark DiMassimo and Eric Yaverbaum, who started the famous Tappening movement, an environmental campaign to “make tap water cool,” and the political and educational ‘Read to Vote’ initiative joined forces for a third time and created Offlining in 2010. This highly talked about and very viral campaign encourages people to go offline, by turning off their mobile devices and computers in order to devote time to the traditional face-to-face conversation that we have all grown to miss in the wake of Blackberries, iPhones and working twenty-four/seven.

The initiative highlights America’s ever-growing addiction to technology and to mark the one-year anniversary since its conception, DiMassimo and Yaverbaum are thinking BIG again. They are calling all singer/songwriters to rewrite the famous Cat’s in the Cradle song – originally sung by Harry Chapin, which shows how a father and son grew up without ever having time for each other, with a modern refresh for the Facebook generation. more after the jump (more…)

Your Homework: Back Away From The Smartphone

NY Metro
Judy Weightman
April 25th, 2011

Kathy Hirsh-Pasek, a professor at Temple University in Philadelphia, had a difficult challenge for the students in her honors seminar on the psychology of technology: Go a full day without texting, tweeting, posting on Facebook or otherwise surfing the Web.
Of the 31 people in the class, only 14 made it. One student failed first thing in the morning when he started his day the usual way, checking his e-mail. Another lasted until the afternoon, when she was stuck in a long, slow-moving line (“Angry Birds” was also on the “don’t” list).  To read more click here.

Sweet-talking the press
February 14, 2011

PR guru Eric Yaverbaum was at a Yankees game when he noticed more people were staring at their BlackBerries than were watching        the field. For Yaverbaum, president of Ericho Communications and author of “Public Relations for Dummies ,” it confirmed what he has  noticed around the dinner table: Technology is taking over our lives. Even couples out for a romantic evening are often more interested in their smartphones than in gazing into each other’s eyes.

Offlining in the Nikkei Marketing Journal

The Challenge
February 21st, 2011 suggests dedicating 10 device-free days by Feb. 14, 2012. Mark DiMassimo and Eric Yaverbaum, co-founders of Offlining Incorporated, persuade for a living by convincing people to call or click, which has created an addiction to cellular devices. Despite their love for marketing and respect for its power, the duo developed a way of giving back to the community. DiMassimo and Yaverbaum first introduced Tappening, by promoting to make drinking tap water more popular.
Then they followed a similar pattern by encouraging others to have a “No-Device Day” on Sept. 18 in honor of Yom Kippur. The Jewish New Year is a time for Jews to reflect on how they have lived over the past year and seek forgiveness. Advertisements with celebrities were used to influence others to take part in the device-free day, despite their religion. From CNN Belief blog, “If only Mel Gibson had put down the phone. If only Tiger Woods hadn’t had such easy tech access to other women. If only Lindsey Lohan had kept her thoughts, and tweets, to herself.” to read more click here.

Mark DiMassimo Says Have a Happy UNPLUGGED Valentine’s Day
February 14th, 2011

DIGO Brands is, in effect, a total growth department, allowing CEOs and other top-level managers at ambitious mid-sized organizations to pull all the levers of growth simultaneously, from product innovation to every facet of promotion. DIGO provides a total growth partner that is driven, market-tested and growth-trained over the past two decades by partnering on many of the legendary brand and business growth stories of our time, including Comcast, Crunch, Citi, McKinsey, thinkorswim, Gateway, MasterCard, and many more. DIGO Brands makes things grow. DiMassimo is also co-founder of Offlining, a movement whose mission is helping people to reestablish islands of offline life in an increasingly device-mediated world. For more of the interview click here.

Is your Phone ruining your love life?

By David Zizzo The Oklahoman
Published: February 14, 2011

Amanda Ingram feels the force. It’s her smart phone beckoning with messages. The only way she can keep in touch with her friends is through Facebook, she explains. I don’t think it’s affecting my marriage … yet … but there are times that I feel like I have to check my texts when someone sends one, she wrote, you know, in an e-mail. With society falling further under the spell of iPads, BlackBerries and other digital devices, two New York guys have decided it’s time to put them down and back away. A little, if only for your sweetheart on Valentine’s Day. Eric Yaverbaum and Mark DiMassimo, who have made a career of using digital devices, are urging people to go offlining, pledging to release their grip on their phones and other digital devices for 10 dinners. The two Manhattan marketing execs are guilty as anyone of promoting use of such devices, Yaverbaum said for more…..