Why Offlining?
Short answer: We persuade for a living.
We've devoted much of the last couple of decades to convincing you to log on, click here, call now, surf, search, pay bills in your underwear, trade from the beach, add "friends" to your digital network and, as AT&T once famously promised in their "You Will" campaign, tuck your children in from your mobile device.
Then one day we made a mistake -- we looked up. We took our eyes off the screen long enough to see. We noticed we had kids and wives. We took in the way leaves open their faces to the sun. We reacquainted ourselves with the sounds birds make. And we realized these things could no longer compete. Click to continue reading
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Mark DiMassimo talks Offling on Denver’s KOA Radio program, “The Ride Home” listen to the interview click teh photo above or click here.
THE MORNING CALL
November 24, 2010|By Kathy Lauer-Williams
According to a recent poll of over 900 teenagers, 64 percent say they’ve texted at the dinner table. Experts have said that families who eat dinner together have better communication and stronger connections – but not if no one’s talking to each other.
Now a pair of New York ad executives are asking families to “give thanks not thx” on Turkey Day and just turn off the cell phones.
Mark DiMassimo and Eric Yaverbaum even will send free turkeys to select people who sign the pledge to go offline on Thanksgiving at Offlining a website they created to encourage people to take a break from electronics and reconnect with the family. For more click here.
A time for all to atone for tech sins?Eric Yaverbaum is as guilty as anyone of making technological transgressions. He’s ignored family to check emails while at the dinner table and tuned out of actual conversations to tune into Twitter. But the 49-year-old New York public relations executive isn’t afraid to admit his sins. “I’m the guy who sleeps with his BlackBerry,” Yaverbaum says. “I’m raising my hand and saying, ‘Yes, I’m an addict.’” He is trying to make amends, though, and thinks you should, too. It is that time of year, after all. Continue reading…
I pledge ten device-free dates by Feb. 14th, 2012.
You don’t have to be religious to love the idea of a sabbath, a weekly day for reconnecting with the truly important things, the most deeply satisfying things in life. Simply choose your day of the week, and keep sundown to sundown device-free. We’d love to hear about your experiences!
We’ve made our money getting you online, and now we’re spending it to help you get off, at least from time to time! Check out the creativity from Mark’s advertising agency, DIGO digobrands.com.
